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About Us


Our founding mission here at Mt. Franklin Insurance is to deliver clients clarity of services unmatched by any other local agency in El Paso or Las Cruces.

It forms the cornerstone of how we view our partnership with you and serves as the basis of every action we take on your behalf.

This mission is built upon the pillars of :


Unmatched Experience

Local Service and Values

Unparalleled access to carriers

Planning for you all year long



Founders of Mt. Franklin Insurance:

Bill Carvajal is a second generation insurance businessman in El Paso with a renowned 30+ year insurance career. Bill learned the marketplace working with his father at Associated Insurance Agency (AIA), building his knowledge and honing his skills in analyzing needs and providing the right solutions and products. In the 1990s, he and his brother Steve took over the business and grew it into the 3rd largest insurance brokerage in El Paso by acquiring other agencies such as J. Paul Henderson and Pineda-Roedehaver. Their success led Brown & Brown, one of the top 10 national brokerages, to purchase AIA and appoint Bill to run the El Paso branch.

In 2010, Bill became a founding member of Mt. Franklin Insurance Agency. Informing Mt. Franklin, Bill says “I am excited for this opportunity that allows me to return to my roots and spend more time on the aspects of my job that I love: strengthening the El Paso community by building relationships and delivering services that make our businesses more secure.”

Bill holds insurance licenses in the States of Texas and New Mexico. He has achieved the distinguished Certified Insurance Counselor (CIC) designation. 
Bill is married with one son and enjoys spending his free time in the outdoors of West Texas.

He can be reached at

Shane Lipson is a native El Pasoan with over 15 years of experience in business operations and insurance. He began his career as a  management consultant working with global corporations to streamline processes and improve their business strategies. Shane then chose to develop a specialty in the insurance industry, leading to roles at two of the largest brokers in the world. First at Marsh and then at Willis, Shane was part of core operations teams with a focus on improving customer support processes.

After spending 20 years in the northeastern US, Shane decided it was time to return home to El Paso, and in 2010 formed Mt. Franklin Insurance Agency. Shane says “At Mt. Franklin, I enjoy applying my years of large corporate insurance experience to help individual clients evaluate and manage their risk, no matter the scale of their needs.” Shane holds insurance licenses in the States of Texas, New Mexico, and New York. He has achieved the distinguished Certified Insurance Counselor (CIC) and Associate in Insurance Services (AIS) professional designations.

Shane is married with two sons. He holds a flight instructor certificate that he uses to teach others and fly missions on behalf of the Civil Air Patrol.

He can be reached at



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Phone: 915.599.2900

Fax: 915.921.5550


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